Every search engine in the world is becoming more and more mobile-friendly. So, why would you leave your business’s information, reviews, and photos without a mobile presence? There are over 5.6 billion searches made every day on Google.
If You want to grow your business, Click here for google my business SEO. You can find everything you need to know about getting found in Google search results. Read on to learn how to optimize your GMB listing completely.
Creating Your GMB Account
To get started with Google My Business, you need to create a free account. While this process is relatively simple, anybody who has ever rented an apartment or opened a bank account knows there’s always the potential for mistakes. To save you from the headache of finding out your account was flagged for suspicious activity or you can’t access it at all, here are four quick tips for setting up your GMB account:
- Use the exact email address as used for the Google Account associated with your business (you know, the one where people send emails to [email protected])
- Create a separate GMB login and password.
- Verify ownership of your business by postcard. The postcard will be sent back to you in less than 14 days.
- Ensure that every member of your team who needs to access GMB has an account. Don’t give them access via general company accounts if you want to track what specific team members are doing in GMB.
Setting Up Your Profile
The goal of the Google My Business profile setup phase is to get all the applicable information on your profile. It is one of the most critical aspects of your Google My Business listing, and it has a big impact on how you show in Google’s local search results.
Let’s go over what you should add:
- Add a profile photo. It helps with branding and gives people a face to associate with your business. If they have an idea whose account they’re looking at, they are more likely to click through to learn more about your business.
- Add a cover photo so your listing stands out in searches. It also adds more real estate for people who want to know more about your business (which is everyone). According to Google, businesses that have included photos with their listings receive 42% more requests for directions on Google Maps and 35% more clicks to their websites than businesses that don’t have photos.
- Add a description so people know what services or products you offer or what makes you different from other businesses in your area! Be descriptive as possible here because this is the place where you can sell yourself outside of reviews and rankings.
- If possible, add a website link (this feature isn’t available for all types of businesses). Your website allows customers to learn even more about you before they reach out or visit your location! The first step towards getting into the “Top 3” pack (the coveted three spots above organic search results) is shown by research to increase click-through rates.
- Add a phone number so potential customers can call you directly from search results! On average, 70% of mobile searchers will call after finding your phone number.
Posting To Google My Business
Your posts must be precise and well-formatted. Not only that, your posts need to stand out from the crowd. Your post will appear on various Google platforms, so it needs to be attractive enough for people to click on it.
If you want people to view photos of your restaurant’s interior or menu, you should upload high-quality images. For example, if you are announcing a new product or service, you can use an image of the product in the post. A video is also eye-catching and easy to digest at the same time. Make sure they are short enough but long enough so that it’s informative too!
Responding To Customer Reviews
Apart from optimizing your GMB listing, you also should respond to customer reviews, whether they be good or bad. Responding to positive and negative reviews builds trust with your customers while building up your business’s credibility.
So why is this so important?
A recent study showed that 91% of consumers regularly or occasionally read online reviews before buying a product. Online reviews are trusted as personal recommendations. About 84% of respondents said positive online reviews make them more likely to use a local business.
Upload Images And Videos
Images are an important part of how customers perceive your business—and they’re also one of the most effective ways for Google My Business users to find local businesses like yours! Videos have been shown to increase traffic and sales by nearly 300%. That’s an amazing number, especially when you think about how easy it is to add videos.
Once you’ve uploaded them onto your GMB, share them on your social media profiles and send them out in your emails. Your customers will love having more ways to interact with you, and your content will rank higher in search results.
Add Product Catalog
Adding the product catalog to your GMB listing helps users find out more about your business and products, and it helps them decide whether or not they want to visit your website or physical store.
The product catalog may be beneficial if you sell products that are difficult to describe—things like clothes or art, which can’t always be described well in text. The catalog also allows you to add images, so users can get a better idea of what they’re looking at.
And you don’t worry about people visiting your store without knowing what they want: the product catalog lets users filter their search by category, price range, or even color.
If your business isn’t on Google Maps in today’s online-driven world, it’s a virtual ghost. The key is making sure that your listing is complete and up-to-date. A comprehensive Google My Business (GMB) listing will improve your search engine rankings and boost visibility among potential local customers.